Adam Moroze

FDA

We created many posts for the FDA’s The Real Cost, an ongoing campaign to educate teens on the dangers of vaping. Here are a few examples. The Instagram Stories were designed to play with the platform’s tap functionality, allowing for more interactivity.

Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch

United States Tennis Association

During the US Open, we worked with the USTA to issue tennis lovers a trick shot challenge. It was the social activation of a full, on-site experience at Flushing Meadows. And it got them to engage more than they already do. The response was almost as impressive as the shots themselves.

Role: Freelance Writer
AD: Jon Lazar
GCD: Elizabeth Stewart

United Airlines

To reduce travelers’ stress during the hectic holiday season, United brought trained therapy dogs to its hubs. We promoted the experience by treating the dogs as professional, or rather pawfessional, therapists. The campaign’s success led United to expand it for spring break.

Role: Freelance Writer
AD: Sheila Srinivasan
GCD: Kat Gates

United shared its love of flying with other aviation geeks through our on-going #avgeeks series.

We promoted travel to Latin America with this visually-driven series.

Role: Freelance Writer
AD: Jon Lazar
GCD: Elizabeth Stewart

We tapped into the authentic nature of user-generated content to weave together travel stories for this year in review video.

Kellogg’s

Pre-sweetened Kellogg’s Eggo Bites make everyone’s job easier – and one person’s job unnecessary. I edited this using existing footage for presentation, but I don’t think they created another version.

Role: Freelance Writer
GCD: Graham Woodall