I had fun co-writing this spot about removing dark spots. And I hope you have fun watching it, even if you squirm a bit.
Recognition: AdAge/Creativity’s “Editor’s Pick,” Agency Spy, Best Ads on TV, Ads of the World, The Drum
Role: Freelance Writer
Senior Copywriter: Hannah Soloperto
Senior Art Director: Raphaela Putz
ACDs: Jessica Lomasson, Allison Navon
ECD: George Decker
CCO: Dan Kelleher
A spec spot embodying the Just Do It ethos. Made with Google ImageFX and Apple iMovie.
Role: Writer/CD/Editor
AD: John Parker
On social, we let teens know how much the nicotine in vapes can affect them.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
With the help of friends, basic Photoshop skills and Google ImageFX, I created these ads for a sport I love and brand I admire.
Role: Writer/CD
ADs: Corey Gehrig, Mark Schruntek
Films with a 16:9 aspect ratio about ribs with a 75:25 meat to sauce ratio that beats the competition’s ratio of 65:35. Seriously.
Role: Freelance Writer
AD: Joe Stuart
CD/Co-writer: Pete Noback
Teens like to experiment, but with this social campaign, we sought to change the way they think about experimenting with vapes.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
Unlike most consulting firms, Accenture doesn't just offer ideas to clients; they execute them.
Role: Writer/ACD
AD/ACD: Aaron Alamo-Fernandez
GCDs: Perry Essig, Tony Bennett
While Covid kept people from gathering, Verizon engineers kept building their 5G network for the day we’d all return to entertainment venues. Verizon wanted to promote and celebrate both the technology and the moment. But after we produced this spot, they decided not to run it because they mistakenly assumed people weren’t ready to get back out there.
Role: Freelance writer
Co-writer: Mark Sweeney
ADs: John Parker, Eric Cosper, Erin Zerega
Using existing and stock footage, we created this video for the Verizon Business presentation on Investors Day 2022. It illustrates how Verizon’s private 5G network solution benefits manufacturers.
Role: Freelance writer
AD: Sasha Shenoy
ECDs: Mike Hahn, Ryan Blank
The Real Cost team had already created One Leaves, an Xbox game that served as a metaphor for teen addiction to cigarettes. Corey and I extended the idea and promoted the game. While most extensions appeared on social, we also created a real-life experience of the video game at the X Games: a haunting escape room.
Role: Freelance Writer
AD: Corey Gehrig
CD: James Meiser
ECD: Gary Resch
Here are a few of my contributions to United Airlines’ always-on social.
Role: Freelance Writer
ADs: Sheila Srinivasan, Jon Lazar
GCDs: Kat Gates, Elizabeth Stewart
Teens who use dip have a DIY mentality and the love of tools that goes with it. To attract their attention on social and warn them about the dangers of dip, we created a brand of tools. What at first seems like a cool, new brand quickly reveals itself to be one they want nothing to do with.
Role: Freelance Writer
Co-writer: Nick Romano
ADs: Corey Gehrig, Justin Batten
ECD: Gary Resch
For years, Special K sold itself as a way to help manage weight. We evolved the brand to a bigger, more thought-provoking platform: selling a complete breakfast as a way to do that. And with a multimedia campaign, we dispelled the notion that eating little or nothing for breakfast is the answer.
Role: Freelance Writer
AD: Claudine Lormé
This infographic made computer shopping less daunting and let people know Intel understands their relationship to their computer. It's a companion they can't live without.
Role: Freelance Writer
AD: Dave Strauss
CD: Bill Reishtein
With a microsite and philanthropic element at its core, our integrated “Let Your Worries Go” campaign made this typically conservative brand relevant to a new audience.
Results: Insurance sales rose 12%, investment product sales increased 27%, and traffic to Northwestern Mutual's main site jumped 717%
Recognition: Webby, FWA Site of the Day, Communicator Award, Web Marketing Association Award, Adweek Buzz Award nominee, W3 Awards Best in Show, MarketingSherpa Top 10 Viral Marketing Campaign, and positive reviews from the Chicago Sun-Times, San Francisco Business Times, ReadersDigest.com and BrandWeek
Role: Writer/CD
AD/CD: Scott Drey
CCO: Jim Schmidt
Our multimedia campaign for this seven-grape blend from Terlato won the business. It also became Seven Daughters' first national ad campaign.
Role: Writer/CD
AD/CD: Scott Drey
As part of the FDA’s anti-smoking effort, we reminded smokers that, like many things in life, quitting takes practice.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
For years, we created advertising for a retailer that didn’t feel like retail advertising. During that time, Walgreens grew every quarter.
Role: Writer/ACD
AD: Jimmy Olson
CD: Joe Stuart
CCO: Jim Schmidt
To support an organization that helps sexually abused children, we created an unsettling multimedia campaign featuring toys that couldn’t look. As a result, people couldn’t look away. Donations increased.
Recognition: Chicago Addy
Role: Writer/CD/Director
AD/CDs: Scott Drey, Amy Ditchman
CCO: Jim Schmidt
When NAPA ran four promotions a year, we created spots to advertise each.
Results: With a goal of getting 200,000 entries per promotion, NAPA exceeded 600,000.
Role: Writer
ADs: Rodney Westbury, Kelley Lear
CD: Ted Nelson
CCO: Luke Sullivan
One in four high school students vapes. Many of them don’t believe it’s harmful. So how do we tell them otherwise? We place posters where they go to vape.
It got some press and also appeared in the “Big Vape” episode of the Netflix docuseries Broken.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
We created many posts for The Real Cost, an ongoing campaign to educate teens on the dangers of vaping. Here are a few examples. The Instagram Stories were designed to play with the platform’s tap functionality, allowing for more interactivity.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
I wrote and performed sketch comedy at Second City’s Donny's Skybox theater. Here are a few of my sketches.
I’ve also co-written a sitcom pilot script called Too Close to Mumah. It was shopped around but never sold.
