I had fun co-writing this spot about removing dark spots. And I hope you have fun watching it, even if you squirm a bit.
Recognition: AdAge/Creativity’s “Editor’s Pick,” Agency Spy, Best Ads on TV, Ads of the World, The Drum
Role: Freelance Writer
Senior Copywriter: Hannah Soloperto
Senior Art Director: Raphaela Putz
ACDs: Jessica Lomasson, Allison Navon
ECD: George Decker
CCO: Dan Kelleher
We wanted to let teens know how much the nicotine in vapes can affect them.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
Films with a 16:9 aspect ratio about ribs with a 75:25 meat to sauce ratio that beats the competition’s ratio of 65:35. Seriously.
Role: Freelance Writer
AD: Joe Stuart
CD/Co-writer: Pete Noback
With the help of my friends and Google’s generative AI tool ImageFX, I created these ads for a sport I love and brand I admire.
Role: Writer
ADs: Corey Gehrig, Mark Schruntek
Teens who use dip have a DIY mentality and the love of tools that goes with it. To attract their attention and warn them about the dangers of dip, we created a brand of tools. What at first seems like a cool, new brand quickly reveals itself to be one they want nothing to do with.
Role: Freelance Writer
Co-writer: Nick Romano
ADs: Corey Gehrig, Justin Batten
ECD: Gary Resch
Unlike most consulting firms, Accenture doesn't just offer ideas to clients; they execute them.
Role: Writer/ACD
AD/ACD: Aaron Alamo-Fernandez
GCDs: Perry Essig, Tony Bennett
For years, Special K sold itself as a way to help manage weight. We evolved the brand to a bigger, more thought-provoking platform: selling a complete breakfast as a way to do that. And with a multimedia campaign, we dispelled the notion that eating little or nothing for breakfast is the answer.
Role: Freelance Writer
AD: Claudine Lormé
Teens like to experiment, but we hope to change the way they think about experimenting with vapes.
Role: Freelance Writer
AD: Corey Gehrig
ECD: Gary Resch
With a microsite and philanthropic element at its core, our integrated “Let Your Worries Go” campaign made this typically conservative brand relevant to a new audience.
Results: Insurance sales rose 12%, investment product sales increased 27%, and traffic to Northwestern Mutual's main site jumped 717%
Recognition: Webby, FWA Site of the Day, Communicator Award, Web Marketing Association Award, Adweek Buzz Award nominee, W3 Awards Best in Show, MarketingSherpa Top 10 Viral Marketing Campaign, and positive reviews from the Chicago Sun-Times, San Francisco Business Times, ReadersDigest.com and BrandWeek
Role: Writer/CD
AD/CD: Scott Drey
CCO: Jim Schmidt
Our multimedia campaign for this seven-grape blend from Terlato won the business. It also became Seven Daughters' first national ad campaign.
Role: Writer/CD
AD/CD: Scott Drey
For years, we created advertising for a retailer that didn’t feel like retail advertising. During that time, Walgreens grew every quarter.
Role: Writer/ACD
AD: Jimmy Olson
CD: Joe Stuart
CCO: Jim Schmidt
While Covid kept people from gathering, Verizon engineers kept building their 5G network for the day we’d all return to entertainment venues. Verizon wanted to promote and celebrate both the technology and the moment. Well, until they didn’t. After producing this spot, they decided not to run it because they assumed, wrongly, that people weren’t ready to get back out there. The reality was we could barely wait.
Role: Freelance writer
Co-writer: Mark Sweeney
ADs: John Parker, Eric Cosper, Erin Zerega
To support an organization that helps sexually abused children, we created an unsettling multimedia campaign featuring toys that couldn’t look. As a result, people couldn’t look away. Donations increased.
Recognition: Chicago Addy
Role: Writer/CD/Director
AD/CDs: Scott Drey, Amy Ditchman
CCO: Jim Schmidt
When NAPA ran four promotions a year, we created spots to advertise each.
Results: With a goal of getting 200,000 entries per promotion, NAPA exceeded 600,000.
Role: Writer
ADs: Rodney Westbury, Kelley Lear
CD: Ted Nelson
CCO: Luke Sullivan
I wrote and performed sketch comedy at Second City’s Donny's Skybox theater. Here are a few of my sketches.
I’ve also co-written a sitcom pilot script called Too Close to Mumah. It was shopped around but never sold.
